What is search engine optimization?
Search Engine Optimization, which is also known as SEO, is the process of increasing volume and quality of traffic to websites from search engines through organic products or searches. The higher the ranking of your company’s website on the search engine results page (SERP), the more searchers will visit your site.
As a marketing strategy to increase the relevance of the site, SEO consultants consider the way the search algorithm and what people look for. The SEO process can involve coding and site structures, content and copywriting, site presentation, and fix other problems that will prevent search engines from indexing your company website. If your company’s website is not indexed by search engines, there will be no chance at all for your site to get a high visibility rating on search engines. Therefore, it is very important for businesses to pay attention to SEO and ensure that their website is indexed properly by search engines.
The term “SEO” can also refer to the “search engine optimizer”. This is an industrial term that refers to institutions and consultants who carry out search engine optimization processes on behalf of their clients, and by employees who carry out SEO services at home. Every agent and consultant has their own SEO methodology; Therefore they can use different methods to achieve high organic ratings for websites. In most cases, to have effective SEO, it might require changes to the HTML source code of a site, SEO tactics will be included in the development and design of the website. That is why almost all Credible SEO agencies and consultants will first see the design and architectural back-end of the website before starting the SEO process. This will ensure that SEO is done effectively.
Search Engine Optimization as a Marketing Strategy for Business
So how do businesses use SEO as a marketing strategy? The main purpose of the application of SEO to the company’s website is to push the targeted traffic there. Eye tracking studies have shown that searchers scan the search results from top to bottom and left to right, look for relevant results. Therefore, if your site is near the top of the organic listing ranking (organic list refers to the web results listed on the left side of the SERP), it will most likely increase the number of searchers who will visit your site.
Successful online marketing campaigns usually usually involve SEO, but also consist of the use of paid advertising in search engines, build high-quality websites to involve and persuade visitors to take good actions through questions or online sales, regulate analytical sites to allow the owner to measure success They and increase site conversion rates.
Benefits of SEO for business
Business can benefit from SEO in many ways, both to increase brand awareness, get sales leads or increase sales income. The following is a list of benefits that can be obtained by the business of SEO:
o Get more targeted traffic. SEO can increase the number of visitors to your site that is actively looking for your product or service.
o Increase brand awareness. SEO can provide a high international profile. You can also use SEO to create brand awareness for new services or products by optimizing key phrase products / services related to higher ranking on search engines.
o Market your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – nonstop.
o higher sales. Because SEO takes you targeted traffic, it can mean increasing sales of your product or service.
o Long-term position. After the site that is optimized & properly designed, ranking on the organic list must be consistent while the cost for pay-per-click advertising (PPC) is underway.
o more value for dollars. After your company’s website has reached high organic ratings for various key phrases, you don’t need to pay for each visit. Though for PPC ads, to enjoy high ranking visibility on search engines, you have to pay for each click or visit your site.
However, to ensure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agent stays on search engine guidelines when optimizing your site …
White hat SEO vs Black Hat SEO
When it comes to SEO, there are 2 schools of thought – white hat SEO vs Black Hat SEO. White Hat SEO is a technique recommended by search engines as good practice and Black Hat SEO is techniques that are not approved by search engines. For SEO consultants who practice White Hat SEO, they tend to produce long-lasting results. The Black Hat SEO technique may get a website to rank well at first, but the site will eventually be blocked well while or permanently after search engines find what they do.
So it is very important for you to know the best practices in the SEO industry and ensure that SEO agencies that handle your account use techniques that are in accordance with search engine guidelines and do not involve fraud.
White hat techniques are generally concluded as making content for users, not search engines. Content made must be easily accessible to search engine spiders, rather than intending to cheat the algorithm of the intended destination. So, the general rule of the thumb is to stay on the safe side by creating content that is relevant to your target audience. Relevance of search engine values - they definitely want to rank a site higher than their organic list if the content on the site is what seekers are looking for.
Black Hat techniques usually involve techniques that seek to increase ratings approved by search engines, or involve fraud. One general black hat technique is to use hidden text, either as text colored similar to the background of the website, or positioned outside the screen. Another general technique known as Cloaking is to load different pages depending on whether the page is accessed by humans or search engine spiders.
Therefore, it is very important to ensure that your SEO agent moves away from the black hat method. You will not want to enter a blacklist by search engines to be translated into losses in sales and profits.
Keyword Research – Key factors for successful SEO implementations
The main search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what phrases or keywords are what your target audience uses to find the product or service you offer.
Do you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on the search engine and buy from you. It is well needed that building awareness is the first step to land new customers. For example, when someone saw a TV ad about the new car, you hope that he is on the market for the current car. However, relatively few people in that situation at a time. The majority of people who see TV ads are not interested in buying cars today. But someday they will do it. So advertisers know that car models and company names in their ads will stick to the mind viewers, who might remember the message later when they are ready to buy a car. It’s the same for SEO.
Finders may not know that your company offers certain products or services unless they see your site listed on the search engine results page (SERP). Unless they see your list, they won’t think of you. Most of the time, seekers looking for products or services for the first time may not know about certain brands or brand names because they only collect information. However, according to research conducted by iprospect search marketing consultation, more than 55 percent of searchers hope to see large brands listed at the top of the search results. The same study also shows that more than 66 percent of searchers believe that the sites listed at the top of the search results are top companies in their fields. So can you imagine how this affects your company’s brand awareness? If your company’s website is not listed above the search results, they will not see your company as a “big brand” in their minds. Therefore, it is very important for you to optimize keywords or key phrases that your target prospects will use to find the product or service you offer.
So what type of keyword or key phrase should you choose? Business must target keywords that are relevant to the contents of their website. Basically, keywords can be categorized into 3 types, namely: “keywords that are too hot”, “the right keyword”, and “too cold keyword”. Too hot keywords are a single word search term like “AC” and “translation” that doesn’t seem to be targeted enough to get conversions. These keywords usually carry high search volumes (which naturally tempt to optimize) but conversions may not be ideal as targeting keywords that fall into the “right” category. (For example: AC service, Singapore translation agency “) by optimizing” right “keywords, businesses can get more targeted traffic to their website and increase the likelihood of conversion.
Choosing the right keyword is the real start of every SEO effort. After you specify the right keyword set to target, you can start the search engine optimization work.
Why do you need to outsource SEO?
SEO is a very time-consuming process because continuous adjustment and monitoring must be done. Therefore, it is recommended for you to rent a search engine optimization body to plan an optimization plan for your company.
SEO Tools Group Buy will see your site and make recommendations to increase search engine rankings and your website traffic. After they start optimizing your website, they will provide recommendations and monitoring reports for you to find out their progress.
Last but no less important, to achieve successful optimization results, it is very important for your SEO agent to work with your website designer if you have my own IT department. This is because your company’s website must be well visually attractive and search engine friendly to achieve high organic ratings, as well as conversion.